Age Demands Action

voice and inclusion

What is Age Demands Action?

Age Demands Action (ADA) is a grassroots campaign to fight age discrimination and combat the perception that older people are not important. ADA campaign activites take place throughout the year, but October 1st is UN International Day of Older People and a key date for the campaign.

On this day, activists of all ages in countries across the world take part in marches to make sure their voices are heard. They lobby their governments on issues that affect older people such as pensions, healthcare, housing or access to work.

Through the grassroots of Age Demands Action, a global movement is growing that is pushing the international community for a Convention on the Rights of Older People. The ADA campaign has been going since 2007 and has garnered some high profile support and had some great impact. Older people themselves will be pushing for a convention by taking part in Age Demands Action for Rights.


What is age discrimination?

It's what happens when older people are not treated as well as other age groups in society. Age discrimination has many faces and happens everywhere. The result is that older people are too often forgotten in society. Many are some of the poorest people in the world. 100 million older people live on less than $1 a day.


Why does this matter?

Because it's wrong. But on a practical level, age discrimination means the world is not fully benefitting from the contribution older people can make to their families and the wider community.


What is HelpAge Doing About This?

HelpAge is working with older people to fight discrimination and claim their rights. Too often older people are denied their right to make decisions for themselves--about where they want to live or the care they want to receive. Read HelpAge's report Freedom to Decide to learn how HelpAge is working with older people to ensure that basic human rights do not stop after a certain age.

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